OjaNow
Mobile App
👏Role
Product Designer
Design Lead
⏳Project Duration
12 Weeks
🧑🏽💻Tool
Figma Overview
OjaNow is an e-commerce platform that specializes in delivering groceries and essential items to customers' doorsteps within minutes. The platform stocks over 300 products in strategic locations to ensure that orders are delivered quickly and efficiently. OjaNow was founded by three Nigerian friends who identified a gap in the market for a service that offers essentials delivery promptly, even after a certain time.
😊 Goal
The primary goal of OjaNow was to fill the gap in the market by providing a reliable and prompt delivery service for essential items to customers' doorsteps, even at odd hours. The platform aims to ensure that customers can access their daily needs conveniently and quickly.
Expected Results
A min Conversion Rate of about 2-3%
An average Retention Rate of 20 - 30%
An average Order Value of N1,000 - N5000
The Challenge
The challenge faced was the absence of a reliable and prompt delivery service for essential items in Lagos, Nigeria, and other areas. This made it difficult for customers to access essential items when they needed them, especially during odd hours.
Next Step
I had the initial stakeholder meeting with the client, product manager and technical lead for the project. Evaluating what the goals and value propositions are. And defined what our next steps would be...
One thing that was very important for the business was the coversion and retention rate, and building effective strategies for this. I had this at the back of my mind going into the research phase of the project.
I reviewed the product documentation, market research done by the research team already, brainstormed with the team on the next course of action. I specifically handled the design of the mobile app for both the customers and riders. and oversaw the design of the web and admin interfaces.
Customer & Rider Flow
Based off the research and findings done already by the team, I came up with the user flow taking into consideration all the functionalities the business want to implement and how to seamlessly integrate them to give a desirable experience for the end users.
How it Works
As a result of confidentiality agreement, I won’t be sharing an in-depth detail of how it works and the model we experimented with.
Product Evaluation
Usability testing was conducted using a prototype of the application, a total of 10 participants was used. Below are our findings
Success Rate
The SUS helped us understood the overall usability assessment measurement of the application, in terms of its effectiveness, efficiency and satisfaction. After tabulating all the scores from the feedbacks from the users, we got an SUS score close to 90% which is an acceptable and excellent score
Net Promoter Score
Although this metric may not be directly actionable, it can provide insight into how satisfied potential users may be with the app's services and their likelihood to recommend it to others.
Success Rate
90% of participants were able to complete all scenarios presented to them without any form of hindrance or assistance. Although, as we watch users navigate through the app we discovered possible areas of frictions and areas for improvement for a seamless experience
Product Demo
Upon launching of the app, we will see how well it fairs and how much it achieves its goals we couldn’t measure directly from the prototype.
Customer’s App
Rider’s App
After launch
How has the product fair with the initial business goals we set out?
Achieved a Conversion Rate of about 5%
Achieved an average Retention Rate of 45.5%
3.2k Active Users
Achieved an Average Order Value of Naira (N)4,000.00
